U. S.
POLO ASSN.
US Polo Association the governing body of polo in USA since
1890 started US Polo Assn brand to extend the Genuine Spirit
of Polo in lifestyle segment. This Brand has set their feet in
India recently with the Leading Apparel Conglomerate Arvind
Brands a division of Arvind Ltd. While the Brand is at their
first stage of launch in Indian market we wanted to get an
inside view on how has the response been and what is the plan
that the organization has towards the future of US Polo Assn.
in India.
The US Polo Assn. brand speaks to what is authentic about the
sport, honors the tradition and grandeur of Polo, and creates
an inclusive environment where everyone can be part of
something special. U.S. Polo Assn. brand defines and stands
for “Classic American Styling” and features traditional,
preppy, and updated looks.
To understand the brand it’s very important to understand the
Sport of polo. Polo is the King of Sports—inviting and open to
all those who wish to participate on the field or from the
sidelines. Polo captures a spirit not known by other
sports—the love of the game embodies not just the love of
competition, but the love of the horses and all those who work
to pull the sport together. There is a special-ness associated
with being a part of the oldest team sport in the world
(dating all the way back to 600 BC). In the sport of Polo—the
tradition, camaraderie, equal playing fields, regimentation,
control and passion of all those involved, from the players to
the fans counts the most.
The U.S. Polo Assn. brand captures the authenticity of the
sport, while portraying the genuine spirit of “Classic
American Style” which is comfortable, casual and relaxed , but
still put together. The U.S. Polo Assn. is the true face of
polo in the United States. It is not built on artifice or
pretentious ideas of what polo is, or what its lifestyle
entails, but rather, the rules, casual lifestyle, and love of
the game. Simply put the brand is Athletic, Approachable,
Confident and Classic.
US Polo Assn. is a Global Lifestyle Brand. In India we are
starting with targeting apparel needs of 25 + SEC A+ metro
living, trend savvy, outdoorsy and well traveled male who has
a taste for finer things in life. The product segments are
inspired and well integrated with three aspects of the game
The Sport Line – Inspired from the attire of the Polo
player on the playing field. Normally bright knitwear with
numbers and team logo paired with white denim.
The Denim line – Inspired by the off the field casual
lifestyle of the polo player which is normally synonymous with
a Sophisticated Cowboy character with fine details from the
sport’s iconic elements.
The Collection line – This is for the connoisseur, the
true blue spectator of Polo with a flair, finesse and love for
the game of the royalty.
We are currently retailing the Sport and the Denim lines, the
Collection line is yet to be showcased to our consumers. The
product categories that we have started with are Tee shirts,
washed formal shirts, casual shirts, denims and khakis.
Now available @ Garuda Mall, No.219, 2nd Floor,
Bangalore.25
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