45+ Years of Legacy-Driven Retail Mastery

POLICE, the iconic Italian brand from the De Rigo Group, began in 1983 as bold, unisex eyewear and quickly evolved into a global lifestyle symbol of urban rebellion and individuality. Inspired by the American “on-the-road” spirit and New York’s gritty energy, POLICE expanded into fragrances, watches, jewelry, and leather goods—each product embodying its edgy, nonconformist DNA. Worn by global icons like Beckham and Neymar Jr., the brand resonates with a new generation of expressive, trend-defying youth. With a presence in 80+ countries and immersive shop-in-shops in key global markets, POLICE offers luxury brand owners a blueprint for authentic expansion and cultural relevance.